Information and Marketing Sciences | MIdlands State University Institutional Repository

Information and Marketing Sciences : [33] Community home page

Recent Submissions

^1.0 ^2.0 ^atom

Piercing the glass ceiling: proposed personal brand equity framework for enhancing women career success

(Dis)engaging with green hotels: behavioural reasoning, willingness to pay and patronage intention: a developing country perspective

Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

A Framework for the Implementation of Virtual Reality (VR) in the Higher and Tertiary Education Sector in Zimbabwe.

Browse

Sub-communities within this community

Dissertations [0]

Staff Publications [33]