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Information and Marketing Sciences : [33] Community home page

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Recent Submissions

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Piercing the glass ceiling: proposed personal brand equity framework for enhancing women career success
(Dis)engaging with green hotels: behavioural reasoning, willingness to pay and patronage intention: a developing country perspective
Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective
Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions
A Framework for the Implementation of Virtual Reality (VR) in the Higher and Tertiary Education Sector in Zimbabwe. 
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Staff Publications [33]    

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