Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/4256
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dc.contributor.authorTsokota, Theo-
dc.contributor.authorMusungwini, Samuel-
dc.contributor.authorMutembedza, Amanda-
dc.date.accessioned2021-05-27T09:29:29Z-
dc.date.available2021-05-27T09:29:29Z-
dc.date.issued2020-
dc.identifier.issn2042-1346-
dc.identifier.urihttps://www.tandfonline.com/doi/citedby/10.1080/20421338.2020.1829352?scroll=top&needAccess=true#metrics-content-
dc.identifier.urihttp://hdl.handle.net/11408/4256-
dc.description.abstractDespite the popularity of mobile banking applications among banks and a phenomenal increase in Commercial Bank of Zimbabwe (CBZ) customer base of 206.6% since 2009, uptake of mobile banking applications has remained deplorably low with CBZ Touch mobile application recording a meagre 8% uptake by 2018. This study sought to determine security, trust and other factors that affect the adoption of CBZ Touch banking application; and then establish a strategy to improve uptake of the application among users. Four-hundred structured, five-point Likert scaled, and self-administered questionnaires and five semi-structured interviews were delivered to conveniently sampled CBZ Touch users. A 60% response rate was recorded. Findings indicate that users do not consider security threats and their consequences as highly probable but are much alive to the social influence, usefulness and cost of the mobile banking app. Though customers of CBZ Touch trust the use of mobile banking app, they are not satisfied with the app and are sceptical about the effectiveness of such apps to meet their banking needs. CBZ has to improve the quality of the mobile banking app, market their app to potential users and regularly update customers on pertinent security threats and security mechanisms. This study proposes a strategy to enhance adoption of CBZ Touch mobile banking app.en_US
dc.language.isoenen_US
dc.publisherTaylor and Francis Ltd.en_US
dc.relation.ispartofseriesAfrican Journal of Science, Technology, Innovation and Development;Vol.13 , No.2-
dc.subjectstrategyen_US
dc.subjecttechnology adoptionen_US
dc.subjecttrusten_US
dc.subjectmobile technologyen_US
dc.subjectTechnology Threat Avoidance Theoryen_US
dc.titleA strategy to enhance consumer trust in the adoption of mobile banking applicationsen_US
dc.typeArticleen_US
item.openairetypeArticle-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.fulltextWith Fulltext-
item.cerifentitytypePublications-
item.grantfulltextopen-
item.languageiso639-1en-
Appears in Collections:Research Papers
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