An analysis of the impact of social media as an instrument of promoting democratic governance in Zimbabwe during the period 2013-2016

Abstract

The research presents an analysis of the impact of social media as an instrument of promoting democratic governance in Zimbabwe during the period 2013-2016. Social media is a young phenomenon which has influenced the political, socio-economic sphere in the world. The background of the study gives a chronological history of social media in Zimbabwe. Social media websites such as facebook,twitter,youtube and various online blogs have arguably given a voice to individuals that would not be heard. Therefore a number of tenants’ of democracy are facilitated by social media which include enabling advocacy accountability lobbying highlighting transparency within government systems only to mention a few. Theories supporting the study were stressed and the legal framework supporting the social media was highlighted. The researcher revealed the challenges associated by the use of social media included the abuse of social media platforms by mass which out rule the authenticity of social media, generation gaps experienced in the use and government intimidation on social media activist. Data was collected using the mixed method approach interviews were conducted, questionnaire were distributed, documents were also reviewed and it was then analyzed using content and thematic analysis. Ethical considerations were also observed by the researcher in the study. The last chapter of the research is centered on summary of findings, conclusion on findings which brings to light the impact of the social media in promoting democratic governance. The researcher concluded that people are not familiar much with the evolution of social media in Zimbabwe and the significance of social media has positive influence in the country. Therefore the researcher proffered recommendations to the government embrace social media as it acts as a whistle blower and the public to be educated on the use and importance of social media.