Please use this identifier to cite or link to this item:
https://cris.library.msu.ac.zw//handle/11408/3245| Title: | Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe | Authors: | Mugwati, Miriam Z. Bakunda, Geoffrey |
Keywords: | Board gender composition Marketing effectiveness |
Issue Date: | 2018 | Publisher: | Midlands State University | Abstract: | The purpose of this research paper was to examine the difference in the effect on external marketing effectiveness of gender similar boards and gender dissimilar boards in the agro-manufacturing industry in Zimbabwe. | Description: | Paper presented at the 2018 International Academy of African Business and Development (IAABD) annual conference: held on 16-19 May 2018. Durban South Africa. | URI: | http://hdl.handle.net/11408/3245 |
| Appears in Collections: | Conference Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IAABD FULL RESEARCH PAPER .pdf | Full Text | 739.47 kB | Adobe PDF |  View/Open |
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