Please use this identifier to cite or link to this item: https://cris.library.msu.ac.zw//handle/11408/3074
Full metadata record
DC FieldValueLanguage
dc.contributor.authorMhlanga, Tobias-
dc.date.accessioned2018-06-07T08:07:41Z-
dc.date.available2018-06-07T08:07:41Z-
dc.date.issued2017-
dc.identifier.urihttp://hdl.handle.net/11408/3074-
dc.description.abstractMost researches on mergers have concentrated on mergers as a tool to improve financial performance, shareholders value and as a way to gain access on new markets. This study seeks to analyse the effectiveness of mergers as a strategy to create and sustain competitive advantages. In 2012 Chevron Hotel and Flamboyant Hotel merged and the motives behind the merger were the creation of economies of scale, cost synergies, effective management of interdependence and strengthening of the capital intensity. However in the post merger era the entity witnessed an increase in costs and a decrease in revenues that impacted negatively on the financial performance. In the study a descriptive research design was used in data collection and primary data was collected through questionnaires and interviews. The population samples comprising of thirty nine employees were drawn from Chevron Hotel and the judgemental sampling technique was used to come up with a sample. The study unveiled that the entity is enjoying some competitive advantages through the acquisition of highly technical machines , increase in market power, gaining of purchasing power through discounts and charging of low prices. The challenges faced by the hotel include a decline in financial performance, lack of communication and coordination amongst its departments. Recommendations were suggested and they include the implementation of programmes that facilitate knowledge and skills sharing amongst employees and offering a variety of services to cater for the ever changing customer tastes and preferences.en_US
dc.language.isoenen_US
dc.publisherMidlands State Universityen_US
dc.subjectFinancial performanceen_US
dc.titleThe effectiveness of mergers as a strategy to create and sustain competitive advantage: a case of Chevron hotelen_US
item.grantfulltextopen-
item.languageiso639-1en-
item.fulltextWith Fulltext-
Appears in Collections:Bachelor Of Commerce Accounting Honours Degree
Files in This Item:
File Description SizeFormat 
MHLANGA PRINTED.pdfFull Text1.24 MBAdobe PDFThumbnail
View/Open
Show simple item record

Page view(s)

64
checked on Nov 22, 2024

Download(s)

46
checked on Nov 22, 2024

Google ScholarTM

Check


Items in MSUIR are protected by copyright, with all rights reserved, unless otherwise indicated.