1. MIdlands State University Institutional Repository
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  3. Marketing Management

Marketing Management : [90] Community home page

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Recent Submissions

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An Investigation on the effectiveness of customer relationship management strategies on customer retention: A case study of Fastjet Airline at J.M. Nkomo Airport
Building Positive Zimbabwean Tourism Festival and Event Destination Brand Image and Equity
Integrated teachings methods for entrepreneurship skills development studies: a case of one selected Multicultural Polytechnic College in Manicaland Province, Zimbabwe
Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
Embedding Ecopreneurial Behaviour: Proposed Social Marketing Interventions From Value-In-Behaviour Perceptions of Plastic Waste Ecopreneurs
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Dissertations [57]    

Staff Publications [33]    

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