The effectiveness of funding strategies for non profit making institutions: a case study of CG Msipa scholarship Trust

Abstract

This study focuses on the effectiveness of fundraising strategies for not for profit social welfare organizations using the CG Msipa Scholarship as a case study. Literature on fundraising strategies for not for profit strategies was reviewed in order to identify the gap in theory and practice this study would address. The literature was extracted from textbooks and journals. Data was collected from trustees and administrator of the CG Msipa Scholarship Trust through the use of questionnaires and structured interviews. The collected data was analyzed, interpreted and presented using narratives, tables and pie charts. The study revealed that the strategies currently employed by CG Msipa Scholarship Trust to raise resources to support its objectives are ad hoc and are not very effective. The researcher recommends that the CG Msipa Scholarship Trust formulates a written and well researched fund raising plan not only to guide the trustees and administrators in fundraising initiatives but will also go a long way in developing very strong relationships with existing and prospective donors.