https://cris.library.msu.ac.zw//handle/11408/212 2026-06-08T17:06:41Z https://cris.library.msu.ac.zw//handle/11408/7036 Title: An Investigation on the effectiveness of customer relationship management strategies on customer retention: A case study of Fastjet Airline at J.M. Nkomo Airport Authors: Chikara, Sharon Abstract: Customer relationship management (CRM) in today’s business environment it has become one of the most controversial issue and it is also considered by various marketers as an important factor in business but its executive is still concealed in the Airline industry in Zimbabwe. This study involves investigating the effectiveness of customer relationship management strategies on customer retention a case study of Fastjet airline private limited at J.M.Nkomo airport. The focus was on customer relationship management strategies which are customer relationship identification, quality customer services and responsiveness and their influence on customer retention. The objectives which were used to guide the research were assessing the effectiveness of customer relationship identification on customer loyalty, exploring effectiveness of quality customer service on repeated purchase and examining the effectiveness of responsiveness on customer satisfaction. The researcher used questionnaires for collecting data which was all done online due to Covid 19 regulations. A sample of 109 corporate customers were given questionnaires to respond. Casual research design and descriptive research design were used in this study. SPSS software version 20 was used for data analysis. The results which were drawn from the correlation analysis they exhibit the significant relationship between CRM strategies and customer retention. The researcher recommended that Fastjet airline it can take into consideration the implementation of customer relationship management through adopting these strategies which are customer relationship identification, quality customer service and responsiveness so as to retain customers. This study conclude up with some recommendations for further researches on other researchers. 2021-01-01T00:00:00Z Chikara, Sharon https://cris.library.msu.ac.zw//handle/11408/5916 Title: Building Positive Zimbabwean Tourism Festival and Event Destination Brand Image and Equity Authors: Brighton Nyagadza; Farai Chigora; Promise Zvavahera; Chipo Katsande Abstract: Globalization has intensified marketing pressures for tourism destinations in their operations at a national, regional, and international level. The dynamics of the twenty-first century have resulted in immense competition, causing organizations in the tourism and hospitality business to adopt new strategic management and operational marketing processes. Branding has become one of the important marketing strategies in withstanding the competitive nature of the tourism industry when offering products and services to tourists. Zimbabwe as a tourism destination has also experienced various changes due to globalization, induced by its socioeconomic and political state of affairs. In order to survive and adhere to the changing market demands, Zimbabwe as a tourism destination has also adopted branding as a marketing strategy, with the aim of holding a high-valued global market position through an extensive brand identity. 2023-07-16T00:00:00Z Brighton Nyagadza Farai Chigora Promise Zvavahera Chipo Katsande https://cris.library.msu.ac.zw//handle/11408/5702 Title: Integrated teachings methods for entrepreneurship skills development studies: a case of one selected Multicultural Polytechnic College in Manicaland Province, Zimbabwe Authors: Alex Marufu; Chakandinakira Unique; Dr. Chakandinakira Joseph Abstract: The purpose of the research was to investigate the effect of various pedagogical styles that are adopted within a multicultural polytechnic college as means for lesson delivery to students. The study used the experiential model within the qualitative paradigm to explore how lecturers from a selected polytechnic college in Manicaland province would utilise various teaching methods at their disposal as they interact with students, as these lecturers convey the learned material. However, there was limited information on appropriate teaching methods that could be adopted to empower these students. The sample size for this study was one selected polytechnic college which was drawn from a targeted population of 10 polytechnic colleges in Zimbabwe. 30 students from the Entrepreneurship Skills Development (ESD) studies responded to open-ended questionnaires while 8 lecturers participated as key informants during the interviews. Findings from this study revealed that the teacher-centred approach which is largely the lecturer centred through using the lecture method had been widely employed by lecturers from Mut are Polytechnic College, with a minimum adoption of the student-centred approaches. The arguments raised for negating the student-centred approaches have been that there are time-consuming, require a lot of educational resources and students who are introverts and shy would not benefit effectively in the learning process. This research noted that the attitudes of both lecturers and students towards the use of various teaching methodologies in ESD studies have a bearing on the types of the didactic styles that are selected. Data from this study revealed that if effective teaching styles are adopted it would improve students’ attitude towards learning of ESD studies. 2018-10-31T00:00:00Z Alex Marufu Chakandinakira Unique Dr. Chakandinakira Joseph https://cris.library.msu.ac.zw//handle/11408/5520 Title: Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls Authors: Asphat Muposhi; Chengedzai Mafini; Roy Marlon Shamhuyenhanzva Abstract: A modified shopper-based mall equity model was applied to gain insights into possible strategies to reposition distressed shopping malls in South Africa. Mall-intercept and online survey were used to collect cross-sectional data from 623 shoppers recruited from 15 distressed malls. Structural equation modelling was employed for hypotheses testing. Mall awareness and mall environment emerged as significant predictors of shopping mall value attributed to distressed malls. The effect of shopping mall personality on shopping mall value was insignificant, while perceived mall difference had a negative effect. The path from shopping mall value to mall attachment was also insignificant. Demalling, mall renovation and a distinctive mall personality are suggested as potential strategies to reposition distressed malls and keep pace with experiential value accorded by internet-based malls. Mall personality may be improved by shifting away from a cost-oriented strategy by embracing a differentiated mall strategy premised on enhancing shopper experiential value. 2021-10-19T00:00:00Z Asphat Muposhi Chengedzai Mafini Roy Marlon Shamhuyenhanzva