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ID: aa8edd76-c562-47b3-bcc6-c38865795f78 - Adoption and use of internet banking in Zimbabwe: an exploratory study
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411
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ID: 91fb5f9f-e0e3-402d-b679-36beca982781 - Effectiveness of customer retention strategies in managing customer attrition in the airline industry in Zimbabwe
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189
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ID: f2c400ae-f429-4736-ba9d-69ea9a328080 - The effect of social media on customer purchase decisions in the beverages industry in Zimbabwe.
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183
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ID: 8df82d79-f086-476b-a32e-0add6a3ae4cd - The effectiveness of Personal Selling on company performance. A case of C.T. Bolts
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181
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ID: 4529f4c1-0f44-49d3-bfc1-a3aff4232929 - An evaluation on the impact of internal marketing strategies on organizational performance
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175
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ID: da4c3dd1-830c-43f8-bc5a-6f2c9f6baf5a - The impact of green marketing strategies on customer purchase decision in Zimbabwe's FMCG sector
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166
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ID: 7454627f-7541-4c7d-aa81-43b5e3784ac3 - An evaluation of the quality control systems used in the shoes, leather and allied products industry: a case study of the Zimbabwe Bata Shoe Company, Gweru
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165
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ID: 92b56b54-0ddf-451b-8d82-e37c02983047 - The impact of loyalty programs on customer repeat purchase: a case of the hospitality sector in Harare
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157
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ID: f95d9672-4faf-4983-8e35-1e94dc27fecb - The effectiveness of network marketing in enhancing market share: a case of Doves Assurance company
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154
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ID: 9b19b47d-fad8-4c26-9f1f-dc8f45ab818b - Evaluating the effectiveness of the logistics system on company perfomance: a case study of Grain Marketing Board
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149
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ID: 72cffc87-d13b-492d-9191-41132b3e4cd3 - Electronic commerce benefits and adoption barriers in small and medium enterprises in Gweru, Zimbabwe
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146
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ID: 57f808ca-282a-449f-98ee-19dce4e37d40 - The influence of social media interactions on brand equity: A case of Old Mutual Zimbabwe
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143
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ID: 8fd2c103-7956-47b7-8863-c2a6953537ee - The impact of public relations strategies on taxpayer compliance levels in tax authorities.
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140
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ID: fd5383e2-c180-4c12-8cc3-f1c3edbb42eb - The impact of corporate branding on company performance: a case study of Olivine industries
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137
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ID: 12b544f7-2390-47bc-99a4-97dcf451ad1a - The effectiveness of line extension strategies on brand sales performance: case of Unilever Zimbabwe Harare branch
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136
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ID: db2feb4a-a5a4-48d4-b3ad-3bc4137e7bcd - Barriers to electronic commerce adoption in small and medium enterprises: a critical literature review
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129
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ID: 7d7be29c-c159-4393-9e96-218d4f09c513 - The effectiveness of brand equity on creating customer loyalty: a case of sign graphics private limited company, Harare.
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128
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ID: 792b739e-766e-4cd9-a475-97ab7a8f90c6 - Football as a space for marketing and relationship marketing in Zimbabwe : case of selected companies
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124
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ID: b8c5e57a-3945-4f93-9a06-2a73eb318bc1 - Impact of ICT on service management in the Zimbabwean public sector: a case of Zimbabwe National Road Administration (ZINARA)
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120
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ID: 63ccce3e-0fad-4e89-9f03-91f84cc5c3b3 - The effects of mobile money transfer services on traditional banking services offered by banks: case study of BancABC
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119
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ID: a9681f8a-652f-4460-9fca-bb874246e287 - To assess the effectiveness of supplier relationship management strategies on service quality: a case of Shomet Construction private limited.
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119
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ID: b07dd76b-9e27-4402-a6f3-9e3e0ab5acf3 - Evaluating the influence of direct marketing on company performance in the bakery and confectionery Industry: a case of Bakers Inn, Gweru
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117
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ID: c1656bc6-418d-4fe8-8cd4-22967899baa2 - The effects of sales promotion strategies on company performance: a case of Telone Zimbabwe
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117
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ID: d24c48b2-1fd4-45e7-b73e-d79c8984bb1c - Investigating the effect of billboard advertising on company performance: a case of Sable press private limited.
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114
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ID: 56d37850-65be-47b9-8d00-e8965a23b85b - Covid-19 impact on Zimbabwean agricultural supply chains and markets: a sustainable livelihoods perspective
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111
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ID: dd70e8fb-fbc3-40d1-b261-c5a7558fed5c - The effectiveness of differentiation strategies on company performance: a case of Gtel Zimbabwe
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110
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ID: ce5c3b29-4e5a-4a77-afe5-909cf73d59ca - Embedding Ecopreneurial Behaviour: Proposed Social Marketing Interventions From Value-In-Behaviour Perceptions of Plastic Waste Ecopreneurs
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109
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ID: e5180ffb-87a5-4cef-b0c5-e4688121cc92 - Establishing a sustainable competitive advantage through e-business: a case of the manufacturing sector in Zimbabwe
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108
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ID: 2e0121da-21d4-420f-81f5-dc5ebd001f54 - Covid-19 impact on Zimbabwean agricultural supply chains and markets: A sustainable livelihoods perspective
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105
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ID: 93aab0d5-6a83-4c0f-85f0-30c70c0b39a6 - The impact of generic strategies on company performance: a case of the bakery industry in Zimbabwe.
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103
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ID: d9a2ece4-cd70-4456-9d6d-12919d03a57b - Effectiveness of online purchasing attributes on company performance: a case of Telone Zimbabwe
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102
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ID: e12056f7-15c8-4334-ab69-340d5ffd0617 - The effect of board independence on liquidity risk management in the Zimbabwean banking sector
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102
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ID: 6d547b6c-98ae-4ccd-bccf-22c55dc3b5fe - The effect of consumer ethnocentrism tendencies towards foreign manufactured products and local products in the food manufacturing industry in Zimbabwe
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99
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ID: ad567af9-9ea4-4b2f-be91-d2e1d6124e93 - Factors influencing choice of a university by students in Zimbabwe
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99
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ID: 197de029-6a45-41ad-982b-c2a19212a059 - Investigating the effectiveness of Facebook marketing on firm competitiveness in the Real Estate Sector in Zimbabwe: A case of Trevor Dollar Real Estate.
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98
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ID: da424b7f-6057-404e-9fdb-4a37d85fbfdb - An evaluation of the management of customer experiences by Zimbabwean commercial banks.
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98
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ID: a1185ea2-a740-4f1d-b3fd-265c5e58c9be - Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls
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97
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ID: 298492e6-9d55-490a-a6e9-0f14cb517889 - The influence of promotion mix on purchasing behavior in B2B markets: case of Tatu Holdings
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94
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ID: 5b8ba298-f479-47a3-9361-fef916a692ec - The impact of service quality on customer satisfaction. A case of Tobacco sales floor .
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93
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ID: 656f988d-e763-4d8d-bc32-d02186a103cb - Assessing the influence of inbound logistics on company performance: a case of Browncast steel company (Pvt) Ltd.
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93
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ID: e7358a43-2533-49f6-9298-9553b47eb832 - An analysis of the effectiveness of corporate social responsibility in establishing brand loyalty - Case of Delta Beverages-Chibuku.
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93
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ID: f7c0d623-3ff3-44be-9e30-9f100a31b165 - Influence of the rebranding strategy on brand preference: case of the Zimbabwe Broadcasting Corporation (ZBC).
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90
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ID: a1a8ae45-ae6b-4de8-af3d-a20f88e080fe - Considerations, benefits and unintended consequences of banning plastic shopping bags for environmental sustainability: A systematic literature review
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89
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ID: 2c694a33-11d8-42c3-a564-2d87ae71908f - The state of public sector ICT infrastructure in Zimbabwe and its implications on service delivery.
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88
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ID: 64152259-9e03-4b6c-873c-527a79813def - A pilot study of MBA programmes in South Africa
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87
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ID: efb44530-0aa0-4f57-b9c8-63445bdb4adf - Influence of personal value orientations on pro-environmental behaviour: a case of green shopping bags
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85
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ID: c8e93d7a-2db5-4eb4-b74a-e8695f8d6465 - Effectiveness of corporate social responsibility in enhancing company image
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82
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ID: e4bb5ab5-9fa0-4a44-86a8-1b03ebb3b016 - Building Positive Zimbabwean Tourism Festival and Event Destination Brand Image and Equity
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82
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ID: ec35c088-be03-4c21-a044-edd01068f89b - Board gender composition and marketing effectiveness in the female consumer market in Zimbabwe
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80
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ID: 2dd1d776-f3ae-436a-a90a-551c3d4408fc - The influence of green advertising on sustainable plastic packaging waste disposal: case of Beitbridge urban households.
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79
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ID: 28f7868d-0104-4b23-800f-54dd0cfefabf - Factors influencing the use of non-plastic reusable shopping bags: a cognitive-normative-habitual approach
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78
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